‘Christian’ Marriage: There’s An App For That


pic: Ash Kyd

Marriage Alliance – the anti-equality campaign closely linked to the Catholic right of the Liberal Party, including Tony Abbott – now has an iPhone app to match that bought by the Australian Christian Lobby, from the same vendor. Isn’t it about time LGBTI had one too?

marriage-allianceThe MA app is built by Political Social Media LLC, a small US tech startup based in Arlington Virginia, which operates under the name Ucampaign. The same company has also built a campaigning app for the Australian Christian Lobby and a range of US extreme right and Republican organisations. Including the National Rifle Association, the US gun lobby that vociferously campaigns against any form of gun control.


by Mike Licht

UCampaign Clients

  • National Rifle Association
  • Trump for President
  • Ted Cruz for President (now defunct)
  • Lead Right 2016 – official Republican Party app
  • The Catholic Association
  • Catholic Vote
  • The Catholic Association
  • Australian Christian Lobby


How The Apps Work

Here’s a description of how the Trump Campaign and the Republican Party use the system.

“The app is designed to spur Republican voter registration by allowing users to share names in their cellphone contacts file with the app. The cellphone data will give the RNC a better picture of the people in the users’ personal networks, so the party can ask individuals to reach out to friends and family who may be persuadable targets.”

“After users log in to the app, they can choose which campaigns can send them push notifications, send personal invitations to friends and family, help friends register to vote, post messages to a news feed, or “create community among themselves and talk about issues they’re passionate about. It’s a safe place to vent or debate,” Thomas Peters, founder and CEO of uCampaign.

In other words these apps allow networks of likeminded people to be connected together, organised, and sent calls to action privately, away from the surveillance of activists on the other side – in this case, you and me.

Rewards Points

The ACL app includes a rewards program where you can earn Action Points for answering Calls To Action. The Marriage Alliance app also offers the opportunity to earn points and prizes “for taking action to keep the current definition of marriage intact in Australia.”

Get Smarter

Looks like we are going to have to get a whole lot smarter to counter this new trend, especially as the ACL builds it’s legal fighting fund to take on laws it doesn’t like through the courts.

Instead of fighting about a plebiscite, how about Australians 4 Equality spend up on something useful, a fantastic tool to network together not just LGBTI folk, but our friends, relatives, coworkers? Not just for marriage, but for a whole raft of urgent LGBTI issues that the marriage campaign has tended to smother? Perhaps its something they might like to talk about at their next scheduled meeting on Friday, once they’ve blown off George Brandis and his plebiscite?

In the meantime, I might just sign up to these and keep an eye on what they’re up to….

About the author

Veteran gay writer and speaker, Doug was one of the founders of the UKs pioneering GLBTI newspaper Gay News (1972) , and of the second, Gay Week, and is a former Features Editor of Him International. He presented news and current affairs on JOY 94.9 FM Melbourne for more than ten years. "Doug is revered, feared and reviled in equal quantities, at times dividing people with his journalistic wrath. Yet there is no doubt this grandpa-esque bear keeps everyone abreast of anything and everything LGBT across the globe." (Daniel Witthaus, "Beyond Priscilla", Clouds of Magellan, Melbourne, 2014)